The news, anew
تراهن شركة "نستله" على شعبية دوري كرة السلة الأمريكي للمحترفين (NBA) للوصول إلى جيل الشباب، عبر أكبر شراكة تسويقية دولية في تاريخها، في وقت تتجه فيه شركات السلع الاستهلاكية إلى الرياضة باعتبارها قناة تجمع بين الانتشار العالمي والتفاعل المباشر مع المستهلكين.
Sports
The basketball memorabilia ranks as the second-largest sale in history among game-worn sports jerseys.
Sports
Portuguese superstar Cristiano Ronaldo waved a scarf with the Saudi flag after Al Nassr’s victory.
Sports
Amid Gaza's ruins, Taekwondo athletes return to training after three years of genocide At Al-Bureij Camp in central Gaza, Taekwondo athletes are back on the mat after three years of genocide. Coach Mahmoud Al-Kronz is training children amid the rubble with limited resources, keeping sport alive and giving his students a break from the weight of war. Before October 2023, his team was preparing to compete at the Fujairah championship in the UAE. Repeated displacement and famine brought training…
