Middle East loyalty market set to hit $5.6b by 2030 amid digital shift

As demand grows for AI-driven rewards and customer engagement programmes, Novus Loyalty has chosen Dubai as its regional hub for GCC and Mena expansion
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As demand grows for AI-driven rewards and customer engagement programmes, Novus Loyalty has chosen Dubai as its regional hub for GCC and Mena expansion
Business
Sales would likely raise at least $2.2 billion, with Alphabet considering minimum sizes of HK$8 billion for the Hong Kong dollar portion and S$1.5 billion for the Singapore dollar portion
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As consumers seek convenience, dining, entertainment and stronger community connections in a single destination, mall operators are adapting their strategies to keep shoppers engaged
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