Google to Asharq Al-Awsat: AI Moves Beyond Agents Toward an Integrated Innovation Ecosystem
The Middle East and North Africa ranks among the world's leading regions in Gemini adoption, according to Google. Within businesses, however, the picture is more complex. Most organizations are now experimenting with artificial intelligence or running pilot projects, but moving from limited trials to large-scale deployment remains challenging, particularly when it comes to data and governance. This contrast between rapid consumer adoption and the challenges of enterprise implementation presents the region with a different test as 2030 approaches.
